Skip to main navigation.

Operation Round Up

"Small change that changes lives."

Thank you for your generosity, SWRE members! 


See the latest grant recipients here: 2020 Grant Recipients


Take a look at all 2019 recipients here: Cycle 1 | Cycle 2

Mission Statement

The mission of Southwest Rural Electric Charitable Foundation is the accumulation and disbursement of funds for charitable purposes in Southwest Rural Electric territory.  This shall be accomplished by disbursement of funds to individuals and organizations for food, clothing, health needs and education.

What is Operation Round Up?

Members of Southwest Rural Electric Cooperative are now enrolled in Operation Round Up.  By rounding up electric bills to the next highest dollar, these funds are distributed to approved local charities and needy individuals.  Members may opt-out by contacting the cooperative.  Operation Round Up costs a typical member less than $6.00 a year.  If you would like to opt out of the Operation Round Up program, please call SWRE at 1-800-256-7973.

Operation Round Up gives SWRE members an opportunity to help out their neighbors.  Members may round up their electric bills to the nearest dollar amount (an average of 50 cents per month). This change is accumulated and then given back in lump sums to charitable organizations who meet grant qualifications and guidelines.

The program is administered by the SWRE Charitable Foundation Board made up of community leaders who establish the policies for granting Operation Round Up funds.

How will the funds be used?

Operation Round Up funds stay right here in SWRE service area. Funds are never used for political or administrative purposes. Operation Round Up does NOT help individuals or families with electric bills.

The program serves the needs of five categories of assistance: communities, education and youth, senior citizens, emergency assistance and individuals effected by a catastrophic event.

Are the contributions tax deductible?

Yes. Your December bill will itemize your annual contribution. You can check SWRE’s website, newsletter and social media sites to see how and when the funds will be distributed.

Can I donate more than the change from my monthly bill?

Those who would like to donate more than the round-up cost of their monthly bill, can participate in Operation Round Up PLUS.  With Round Up PLUS, members can choose the amount they would like to donate in addition to that amount already being rounded up.  Non-members who wish to benefit their community can also donate to Operation Round Up PLUS.  More information on how to donate will be available soon. 

When will grant applications be available?

Grant applications will be available online August 1 - October 1, 2021. 


View the GRANT GUIDELINES. View a Sample Application.

How will my community benefit from ORU?

There are five categories of assistance for organizations and projects within SWRE service territory: Communities, Education and Youth, Senior Citizens, Emergency Assistance and Individuals.  

Powered by Touchstone Energy Cooperatives Logo